Sai Ganesh, Author at AllPOS

How do Social Media Influencers boost F&B sales?

How do Social Media Influencers boost F&B sales?

Social Media as a whole has changed the way businesses around the world function. In this day and age, social media might seem relatively “old”, but Influencer Marketing didn’t catch on until recently. Yet, the impact that it has had and is having on various industries is too important to ignore. People are now able to make a living as Influencers. And Influencer Marketing does work! So, the question is, how are businesses in the restaurant industry going to wisely use Influencers to maximize their sales? Let’s take a look at the various ways they can boost their sales!

One of the main ways that Social Media Influencers increase sales are to generally talk about the restaurant and bring about awareness. When restaurants tie up with Influencers, they expand their target audience to a whole new generation of millennials. New Age or Next-Gen is more likely to buy something when it has been recommended to them by a friend, compared to if they see a general advertisement about it. People don’t want to hear from restaurants. People want to hear from people. But it’s important to know that even with Social Media Influencers, there’s a fine line between a promotion sounding genuine and fake.

Social Media Marketing is a modern advertising approach. And it works because there is a trust that Influencers build with their following that can greatly aid restaurants. Customers can see restaurants in a more authentic light instead of something that only needs to be promoted. It is about being able to capture and earn trust so that when they are recommended something, the audience will be more likely and willing to try it out.

How much does this actually work? Restaurants gain social exposure. It is reported that restaurants saw an increase in their following online and in the number of reservations they received after collaborating with influencers! However, even when it comes to influencer marketing, restaurants must be smart in using them effectively to boost their sales. For instance, restaurants might not have a large budget when it comes to social media promotions. Here is where micro-influencers come in. These are influencers with a considerably smaller following; however, they are far more affordable. The loyalty of a micro influencer’s following is stronger as there is more of a personal bond between the two.

When restaurants reach out to these influencers and suggest collaborating, the Influencers can write a review or two with pictures or give general feedback, etc. This, in turn, will give the restaurant some credibility and thus improve sales. Food bloggers are essential this way. A food blogger’s audience will consist of people from the same area as them. For this reason, when looking for influencers, ‘staying local’ is vital. Restaurants must choose wisely bloggers/influencers in the area so they know for sure the business will get more traffic because people will be more likely to try it out.

Traditional advertising is slowly dying out, and Social Media Marketing is how people want to hear about new things now!

Tips to scale your Cloud Kitchen!

Tips to scale your Cloud Kitchen!

Cloud kitchens can be very profitable! Many people are now taking the plunge and starting up cloud kitchens that don’t have dine-in facilities, hence table-management necessity is absent, but only sends food delivery to customers. Cloud Kitchens offer a much easier business process to scale up compared to dine-in restaurants. But why are cloud kitchens starting to gain so much popularity? The low costs associated with them are no doubt a major factor that tempts people. Low operating expenses, as well as low capital, make it very easy to set one up and make profits in no time! But how do you scale your cloud kitchen how do you distinguish it from the numerous ones out there?

The first step to scaling a cloud kitchen is its presence. Since the kitchen exists only virtually to customers, how they experience the business online is very important. A website or app that is user-friendly is essential and integration with Food Delivery Partners and Point-of-Sale (POS) Software! This is worth shelling out a little more money on as it will be extremely beneficial, especially in the long run.

The customer engagement that’s a result of this will be high which is always ideal!

On a similar note, a strong social media presence is just as important. This means establishing the business on as many social media platforms as possible like Instagram, Twitter, and Facebook. It aids in helping the business carve out an identity for itself that separates it from everything else. Since there is never any in-person interaction between the cloud kitchen and its customers, this is something that businesses should aim to get right so they can attract more customers.

Another very important tip on how to scale a cloud kitchen business is to do in-depth research on customers. Not knowing your customers isn’t an option. There is plenty of POS Software or restaurant management or billing software that helps identify behavioral patterns of customers that will greatly help the business. The key thing for any business to do but especially a cloud kitchen is to do in-depth research on Menu Management while designing and managing the menu that sells best. You must know what customers are looking for in particular. For instance, it’s always good to set up a food business that is in high demand in a particular area. If there are a few or no Sushi restaurants in the area, that’s exactly where you should start selling! The business will always be in high demand and scale in no time at all!

Teaming up with external delivery services is also a good option! In the beginning, it may not be cost-effective to arrange a delivery system by the restaurant itself which is why other delivery services help. Although they usually take a share from the sales, the exposure they provide is incredibly valuable!

One of the most important factors when it comes to scaling a cloud kitchen is keeping things organized. Rather than have various sources manage various things, it’s always beneficial to have a single source that tells you all you need to know such as what needs to be procured, how much stock is there, managing the menu, etc. It is more efficient when it’s coming from one source, and not the number of employees that you have to track down.

Cloud kitchens are fairly easy to run. You need to know what should be prioritized when it comes to cost. A premium location isn’t necessary, but spending a decent amount on promos and offers to attract more customers is! What do you think? Is a cloud kitchen worth investing in?

How can an F&B Franchisor Monitor and control Support the Operations of a Franchisee?

How can an F&B Franchisor Monitor and control Support the Operations of a Franchisee?

Franchising is a fantastic way for a business to grow! Opening many F&B outlets help establish a sort of hold in the market and allows the brand to compete with top competitors. No doubt franchising is great for profitability too and increasing the value of the business as a whole. Should you want to sell your business, it will be worth a great deal more. With so many franchisees, how do franchisors retain a sense of control grip in the business when monitoring and controlling the operations of their franchises? It can seem like a daunting task!

A franchisee must be performing well. Their performance is linked to the brand’s name, image, and reputation. Ensuring a steady flow of income generated from the franchisee is imperative too. Income is a way of giving a franchisor insight into the franchisee. It is as simple as this; if the business is doing well, it will reflect in the income, and if it’s not, it will also reflect accordingly.  There is a franchise fee paid monthly to the franchisor based on the gross sales. It gives the franchisor a fair idea of how the franchisee’s business is performing.

As it is with any business, finances must be monitored and managed closely. It ensures the growth and survival of the franchise. Financial data is analyzed, and the franchisor can draw conclusions and know how to take progressive action consequently. If even one business is not performing as per standards, it can dent the brand value and be detrimental to the value of the business.

A common and consistent accounting and bookkeeping format will do wonders in making the overseeing of the finances easier! All the financial data will be in a standard system that makes it easy to manage as a whole.

Aside from income, franchisors can view the franchisee’s performance in general. Franchise dashboards combine all the necessary data and give a real-time view of how things are managed. Franchisors view all their units and assess what the strengths and weaknesses are, and identify trends.

There’s a fine line between a franchisor monitoring action and being intrusive. It’s a challenge to find the balance. How much support should be provided when needed without becoming overly involved in the business. Of course, in the beginning, when a franchisee is new, they will need to be monitored more regularly.

Another helpful way that a franchisor can monitor the franchisee is to monitor the business performance of each franchisee with Franchise Management Software (POS Software that allows Franchisers to get real-time business insights) and also by doing in-person visits to the outlets. It’ll give the franchisor a general idea of how things are operating. You can either show up unannounced or warn them in advance! Apart from site visits being only about performance, the franchisee will feel supported by the franchisor. That is a vital aspect. Franchisees must feel like they do care and are invested in the growth and success of their business. Not lending support, especially in the early stages can make the franchisee feel almost abandoned.

Franchisors can hear from external sources too to know the happening of the business. Franchisors can have any complaints or even general feedback and comment that they receive from customers sent to them. If the response is negative the franchisor will know where to step and lend their support and resources – if needed.

The task is to let the franchisees operate independently without stepping in and taking control of the entire operations, irrespective of how badly the franchisor might want to! A little support can go a long way, where the franchisees will feel that the franchisor trusts in their ability to run things and succeed.